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Look a like audiences - a powerful growth strategy in digital advertising
Creating a lookalike audience is a powerful strategy in digital marketing that allows businesses and non-profits to expand their reach by...

matt
Aug 28, 20243 min read
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Elevating the Donor Experience: A Critical Imperative for Not-for-Profits
In the realm of not-for-profits, where every dollar and every volunteer hour can make a significant difference, the donor experience...

matt
Jun 15, 20242 min read
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Customer Experience: should you prioritise finding new customers or retaining existing ones?
Across the World today there are many different approaches to Customer Experience engagement; some prioritize campaigns to acquire new...

matt
Feb 8, 20242 min read
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3 things you can do today to seize the opportunity in the post cookie Google Chrome world
As long foreshadowed Google has started allowing Chrome browser users to disable third-party cookies, initially this will involve 1% of...

matt
Jan 10, 20243 min read
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The Top 10 Ways AI will impact Customer Experience and Advertising in 2024!
As a marketer, are you ready to harness the power of AI to deliver a winning customer experience in 2024? Here's a glimpse into the...

matt
Dec 8, 20232 min read
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Navigating the New Frontier: The Rise of Connected TV Advertising in Australia
In the ever-evolving landscape of digital advertising, Connected TV (CTV) in Australia represents a new and exciting frontier. As...

matt
Dec 4, 20234 min read
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Useful Generative AI Tools for Advertisers
As the digital advertising landscape undergoes a seismic shift with the impending demise of third-party cookies and increasing privacy...

matt
Nov 20, 20232 min read
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Navigating the Cookieless Future: Can Generative AI be the Beacon for Advertisers?
As the digital advertising landscape undergoes a seismic shift with the impending demise of third-party cookies, advertisers find...

matt
Nov 13, 20232 min read
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